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Author   Topic : "Pros and Cons of Artist Representatives?"
ValarianROOT
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Joined: 19 Oct 2001
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Location: Portland, OR

PostPosted: Mon Jun 17, 2002 2:44 pm     Reply with quote
Hello again. On my continuing quest to actually get paid to illustrate I talked to one of my old college profs. I showed him my website, current sketch book, and some of the digital images I am currently working on. He seemed impressed enough to suggest I start looking for representation (his oppion). Now I've heard good and bad things about getting an artist rep. I was wondering if there is anyone here that has representation now or has had it before? Do any of you have any suggestions for things i should look out for when I'm looking/talking to a rep?
I've been pouring over the Illstrator's Workbook in the library and on the web. Just accumulating names, numbers, addresses, but haven't yet talked to anyone personally.
Thanks,
JN
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Frog
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PostPosted: Mon Jun 17, 2002 11:24 pm     Reply with quote
I'm not represented but I do make 100% of my income from illustration (in the UK) and I do know a little about it, so here's my take. Agents of any sort usually have one primary concern: to make money Which means that at the start of your career it is very hard to get representation - which is annoying as this is when you need it most. Usually agents will want to take on someone who has already proven themselves, ie someone who is already working and published. They do occasionally take on completely new talent but it is rare.

Your aim should really be to get yourslelf published, and get some work out. Seek representation too if you want, but it is not necessarily an easy way to break in. Of course once you are succesful agents will be falling over themselves to represent you

You could try printing up some samples and sending them out to a load of magazines and ad agencies as well as agents, also find out where illustrators in your country advertise: is there a book or other publication? If so get in there. Maybe ask other professionals for help on how to break in to your market too.

It can take years to earn enough from illustration alone that you can do it full time, armed with this knowledge just go for it knowing that with your talent you can get there in time
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Gort
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PostPosted: Tue Jun 18, 2002 3:52 am     Reply with quote
I agree with the beforementioned, but I will add that agents can be beneficial, for they will have access to opportunity. If you feel the need or even qualify for working with an agent, shop around and do homework; as with anything don't just go with the first one you come across.
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Frog
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PostPosted: Tue Jun 18, 2002 4:32 am     Reply with quote
Agents are indeed beneficial - i never said they weren't

The main advantages of being represented is that your agent can find work for you through their own contacts, advise you on how to gain exposure and most importantly negotiate fees on your behalf. Fees for advertising work are very very high, and without an agent or in depth knowledge of pricing it can be very difficult for inexperienced illustrators to set the right prices.
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ValarianROOT
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PostPosted: Tue Jun 18, 2002 3:08 pm     Reply with quote
Both of you have mentioned a lot of good ideas. I think I've finally begun to understand the process of becoming an illustrator. There is no real secret process. Its just basically, I hope I'm not oversimplifying: Get your work into the hands of those that can pay you or get you work that pays. i.e. Send out samples and packets to everyone I'd even be remotely interested in working for, still persue getting an Artist Representative (even if I get laughed off the phone), and keep talking to professionals (like you two) and gleam what ever nuggets of advice I can humbly muster from them. Maybe I got a little distracted when my Prof suggested I persue a Rep, because "I" don't think my work lives up to that level, yet.

Thank you Frog:
I wouldn't have thought to send to ad agencies. And for emphasizing the importance of getting published.

Tom Carter: Often I've appreciated your advice in these forums. Thank you for the common sense advice. I probably would have gone with the first Art Rep that would take me on.

As I mentioned before, I probably will still seek representation. I am not sure if I do qualify for Representation, though, Tom. Would it be a bad idea to contact some Reps if I'm really not up to snuff yet. It can be an opportunity to get more critiques from people firmly grounded in the business. Could there be a negative to such a naive act? I mean other than ridicule and rejection.

JN
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Gort
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PostPosted: Tue Jun 18, 2002 3:31 pm     Reply with quote
Hmmm...
In some respects it might not be a bad idea, but look for someone that specializes in illustrators, designers, etc. A generic agent, one that represents actors, musicians, artists, etc., may not have the focus or intent of experience needed to give an effective critique; your work might need some polishing, but the hasty agent may say "yeah- - come on board - to get you setup I'll need a retainer and it's this much...". On the other hand there are agencies that specialize in representing artists (Famous Frames represents storyboard artists, production illustrators, etc), and they will most likely be up front about your skillset - if it isn't up to par.
http://www.famousframes.com/

Keep in mind that you're in essence a business and you offer a service. Businesses spend money in order to effectively market themselves; this means you may have to do the same thing by producing your own mailouts, promo packets, etc. You'd mail these out to every angency, magazine, publication, etc. you can think of. Buy a copy of the 2002 Artist's & Graphic Designer's Market, and it should give you all the info specific submitting to each publisher, agency, etc.

And thanks for the kind words; I just try to give the best info to my knowledge.

[ June 18, 2002: Message edited by: Tom Carter ]

[ June 18, 2002: Message edited by: Tom Carter ]
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ValarianROOT
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PostPosted: Tue Jun 18, 2002 7:46 pm     Reply with quote
Thanks Tom, Famous Frames was one of the Agencies that stood out as one I'd probably contact. I'm switching my focus outside of work from purely working on portfolio pieces to include some time developing a business card, post cards, and working on my resume as it stands (which has fallen quite out of date).
There are a plethora of artist here that have given me wonderful advice as I try to organize myself to get marketable and I just feel they need to receive just appreciation for all they do. I'm saddened to read some of what has happened to Craig here, if only some people would be more respectful of each other.

JN
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Loki
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PostPosted: Tue Jun 18, 2002 8:48 pm     Reply with quote
Find a good one!!!!! Check them thoroughly - see what people think about the rep ...
My agent just cost me money AND actually kept me from getting jobs ... Thank god I cut her loose ... grrrrrrrrr!

I'm serious - check their background thoroughly before you sign anything ...

Not a lot of info, but it's important - hope that helped a little
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ValarianROOT
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Joined: 19 Oct 2001
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Location: Portland, OR

PostPosted: Tue Jun 18, 2002 10:19 pm     Reply with quote
Definitely Loki, this helps. I've heard other horror stories from a friend of mine with simular results. I've been told to turn tail and run if they ask for money up front, by that same friend. Sorry about your exp. though.
JN
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